I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series. Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them. We close out the series in the company of Wine Marketing Strategist Florencia Gomez  London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate. She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist. We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor. 00:00:00 Intro 00:00:00 Origin Story 00:00:00 Argentinian wine culture 00:00:00 Flor’s consultancy 00:00:00 Argentinian Wine overview 00:00:00 Costa Y Pampa Chardonnay 00:00:00 Valle Esteco Criolla 00:00:00 Cabernet Franc 00:00:00 Future Wine Trends 00:00:00 Master of Wine Programme 00:00:00  If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist https://www.flor-gomez.com/ https://www.instagram.com/wine.flor/ WINERY CONTACT:  Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche Wines 2, 3: https://www.elesteco.com.ar/en/home-2/ Date recorded: 30 Nov 2021 Listen and subscribe: www.interpretingwine.com  CONTACT ME: Email: hello@interpretingwine.com   Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse Youtube: www.interpretingwine.com/youtube   MW Student Series SERIES DIRECT LINK Melissa Worrall www.interpretingwine.com/463 Victoria Daskal www.interpretingwine.com/464 Luke Harbor www.interpretingwine.com/473 Florencia Gomez www.interpretingwine.com/474