I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Washington State Wine This is Now series. Across these 2 episodes I’ll be exploring Washington State first from a strategic perspective in before covering one of their major events the Washington State Grand Tasting which will take place in London, England on Monday 9th May. We kick the series off today with my conversation with Steve Warner, President of Washington State Wine Commission   Intro Origin Story Washington State Wine Commission overview Inward investment Price Quality ratio Research outcomes Reflections on COVID Virtual AVA tour Woodinville Attracting younger consumers to wine Sustainable WA certification   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/465 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ?? If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/465 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk WASHINGTON STATE CONTACT https://www.washingtonwine.org/ https://www.instagram.com/Wa_State_Wine/ https://twitter.com/Wa_State_Wine https://www.facebook.com/WashingtonStateWine Washington State 101 presentation: https://www.washingtonwine.org/resource/washington-wine-101-educational-primer/ Date recorded: 25 April 2022 Listen and subscribe: www.interpretingwine.com  CONTACT ME: Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Linkedin: https://www.interpretingwine.com/linkedin   Washington State Wine This is Now SERIES DIRECT LINK www.interpretingwine.com/465