Does price affect your perception of a wine's quality? What would it be like to travel around the world in pursuit of eighty wines? Why does the wide variety of wine negatively affect your buying choices? How can you identify value wines? In this episode of the Unreserved Wine Talk podcast, we’re chatting with Mike Veseth, The Wine Economist, award-winning author and professor emeritus of the University of Tacoma at Puget Sound in Washington, where he taught international political economy. Highlights What is the role of economics in the business of winemaking? How did Mike get the title of The Wine Economist? How do you have an advantage in the wine industry as a family business? What is one of the major risks you take when drinking the product of amateur winemaking? What should you expect from reading Mike’s books? What parallels can you find between Around the World in Eighty Wines and it’s Jules Verne inspiration? How can you use the “is it worth it” index to identify value wines? Which regions should you look to for great value wines? About Mike Veseth Economist Mike Veseth (pronounced VEE-seth) is an authority on global wine markets who travels the world studying wine economics and speaking to wine industry groups. He reports his discoveries on this blog, The Wine Economist, and in more than a dozen books including Wine Wars (2011), Extreme Wine (2013) and Money, Taste & Wine: It’s Complicated! (2015). The newest book, Around the World in Eighty Wines, will appear in November, 2017. The Wine Economist was named 2015 “Best in the World” wine blog by Gourmand International. Money Taste, and Wine received the 2016 Gourmand International award for “Best in the World” wine writing. Mike Veseth is also professor emeritus of International Political Economy at the University of Puget Sound in Tacoma, Washington. He is an authority on globalization and the global wine market. Mike was named Washington Professor of the Year by the Carnegie Foundation for the Advancement of Teaching. His 2005 book Globaloney was selected as a Best Business Book of 2005 by Library Journal. JancisRobinson.com’s annual book review named Wine Wars a Wine Book for the Year in 2011.   To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/64.