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477: Mary Ewing-Mulligan Says Intro Books Don't Sell...More Than Several Million Copies

477: Mary Ewing-Mulligan Says Intro Books Don't Sell...More Than Several Million Copies

FromI'll Drink to That! Wine Talk


477: Mary Ewing-Mulligan Says Intro Books Don't Sell...More Than Several Million Copies

FromI'll Drink to That! Wine Talk

ratings:
Length:
73 minutes
Released:
Jan 18, 2020
Format:
Podcast episode

Description

Mary Ewing-Mulligan is the President of International Wine Center, located in New York City, and a co-author of the "Wine For Dummies" books. Mary discusses her introduction to working with wine, employed by an Italian government agency responsible for promoting Italian wine. She explains the situation for Italian wines in the United States at the time, the 1970s, and how the Italian wines in the market went about competing with wines from other countries. She also contrasts that situation for Italian wine to the situation for Italian wine in the United States today, and points out what has changed. Mary then talks about her own experiences traveling to Italy, and her friendship with the Currado family of the Vietti winery in Italy's Piemonte. Mary goes on to explain a key decision in her own wine career, leaving a high paying job in public relations to take a more modestly paid position at a wine school. She talks about her struggles to pass the Master of Wine exam, and her eventual triumph as the first woman residing in North America to earn a Master of Wine title. She then discusses her introduction of the Wine and Spirit Education Trust curriculum to the United States. Mary's career takes another turn as she and her husband Ed McCarthy write the very successful "Wine For Dummies" book that led to a number of other wine books in the "Dummies" series being authored by the couple as well. She talks about how she and Ed went about writing the "Dummies" books, in terms of approach. And Mary grapples in this interview with being on the one hand the author of "Wine For Dummies," while on the other hand also being a Master of Wine. She explains how she feels about the pairing, and what her motivations were at each point in her career.   This episode is sponsored by: The NY Drinks NY Grand Tasting of New York State wines on March 31st at the Rainbow Room in Manhattan. DIAM Bouchage manufactures technological cork closures for still wine, sparkling, spirits and beer. DIAM closures are guaranteed to provide clean, consistent and reliable permeability from bottle to bottle. G3 is the exclusive distributor of the North American market. Melio, a free intuitive payment platform that enables wine shops/bars and restaurants to centralize, schedule, and pay all their bills—using bank transfers, debit or credit cards—in just a few clicks. Australian Wine Discovered. A comprehensive, free education program offering editable, downloadable content that you can access any time. Expedition Blue Ridge. A walk-around tasting of Virginia wines on March 24th at Corkbuzz Union Square in Manhattan.
Released:
Jan 18, 2020
Format:
Podcast episode

Titles in the series (100)

A former sommelier interviews incredibly famous and knowledgeable wine personalities in his super tiny apartment. He gets them to talk candidly about their lives and work, and then shares the conversations with you. Erin Scala contributes amazing original segments. Crush Wine & Spirits is the retail partner. To see all the back episodes from episode 1 in your feed, and to see new episodes sooner, it is important to SUBSCRIBE. It is free to subscribe. Contact info: Email leviopenswine@gmail.com Instagram and Twitter @leviopenswine Phone (347) 450-3092