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Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales

Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales

FromSales Leadership Podcast


Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales

FromSales Leadership Podcast

ratings:
Length:
58 minutes
Released:
Aug 3, 2020
Format:
Podcast episode

Description

Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.
Released:
Aug 3, 2020
Format:
Podcast episode

Titles in the series (100)

Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.