48 min listen
Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales
Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales
ratings:
Length:
58 minutes
Released:
Aug 3, 2020
Format:
Podcast episode
Description
Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.
Released:
Aug 3, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 21: #21: Dan Cook of Lucidchart—Scars to Avoid When Scaling Your Sales Team: This week, Dan Cook, Senior Vice President of Sales and Customer Success at Lucidchart, addresses the fact that scaling is no joke. According to Dan, there is no end to the thirst for growth, so you had better learn how to scale your team and your processes. To do that, he believes that reps need to self-assess and design their processes around what they find. In combination with the 1:1 report, self-assessment is the only way to close the communication loop and scale a sales team. He addresses the challenges of operationalizing your sales playbook, of keeping your growth hackers occupied and how to take care of yourself in the process. by Sales Leadership Podcast