Zhong Xu is the Co-Founder & CEO of Deliverect, a leading online order management platform powering the digital backbone of restaurants and CPGs. In this episode, we’ll chat about the platform’s latest virtual brand marketplace for restaurants, how Unilever is using it to spin up 24/7 on-demand ice cream storefronts, and how merchants can successfully leverage the power of third-party marketplaces to make it work for their bottom lines.