Ismail Salhi is the Co-Founder of Wildgrain, the first bake-from-frozen subscription food service for artisanal breads, pastries, and pastas. In this episode, we’ll chat about the current state of the over-commercialized American baked goods market, how Wildgrain bootstrapped itself to 44k paying subscribers, and its unique business model that taps into underutilized capacity of local bakeries.

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