30 min listen
779: Sales Excellence and Major Account Selling, with Ben Cohen
779: Sales Excellence and Major Account Selling, with Ben Cohen
ratings:
Length:
38 minutes
Released:
Jun 12, 2020
Format:
Podcast episode
Description
Meet Ben Cohen, Head of Sales Excellence and Marketing (North America and South America) for HELLA. If you're not familiar, HELLA is a $10 billion German enterprise with nearly 40,000 employees serving the automotive industry worldwide. In this episode, Ben joins me to talk about how to effectively transition major account sellers (who historically have nurtured critical strategic relationships with face-to-face selling) to virtual and remote sellers. We'll then dig into how Ben and HELLA define sales excellence and how they measure success.
Released:
Jun 12, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 1: Sales Best Practices in Prospecting, with Mike Weinberg, best-selling author of "New Sales. Simplified.": In this episode, Mike shares some of his key recommendations for disciplined prospecting and why there's a huge need for greater specialization in sales roles. by Sales Strategy & Enablement by Revenue.io