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The Man Behind GaryVee's TikTok Growth AND Alex Hormozi’s Content Strategy | Caleb Ralston

The Man Behind GaryVee's TikTok Growth AND Alex Hormozi’s Content Strategy | Caleb Ralston

FromBackstage Careers


The Man Behind GaryVee's TikTok Growth AND Alex Hormozi’s Content Strategy | Caleb Ralston

FromBackstage Careers

ratings:
Length:
88 minutes
Released:
Aug 24, 2022
Format:
Podcast episode

Description

⏱ Time stamps for the episode bellow ?In this episode I talk with Caleb Ralston who worked with Gary Vaynerchuk between 2018 and 2020 and who recently was hired by Alex and Leila Hormozi to run their content.Caleb was initially editing and shooting Gary’s daily vlog, but when Gary started going hard on TikTok he asked him to own the strategy and content creation for the platform and Caleb took Gary’s TikTok account from 300,000 followers to 1.5M.Today, Caleb just started working with Alex and Leila Hormozi as their Creative Director, which means he’ll be leading the content strategy and building a content team around them.SHOW NOTES: 0:00 - Who is Caleb Ralston?1:00 - How Caleb got a job with Gary Vaynerchuk5:00 - Caleb's work at PureWow7:15 - Getting a job at Team GaryVee9:50 - Caleb on reaching out to GaryVee10:55 - Caleb's email to D-Rock12:30 - D-Rock contacts Caleb15:00 - VaynerX job interview16:25 - Test videos for PureWow20:20 - Hilarious first week at Team GaryVee23:39 - First meeting with Gary27:08 - First work for Gary29:00 - What it's like to work for Gary33:20 - About Team GaryVee34:50 - How Team GaryVee Collaborates39:00 - How Team GaryVee creates content40:20 - Story behind Gary's blueberry clip41:00 - Roles at Team GaryVee41:47 - Caleb on managing Gary's TikTok45:45 - Gary's busy schedule47:20 - Biggest lessons working with GaryVee52:40 - Quitting Team GaryVee53:26 - Work at VaynerMedia56:15 - Work at Constallation Brands57:30 - How Caleb got a job with Alex Hormozi1:00:26 - Working as Alex Hormozi's Creative Director1:02:50 - Gary's Advice to Caleb Working with Alex Hormozi1:04:26 - Difference between Alex Hormozi and Garyvee1:07:58 - Team behind Alex Hormozi - Hiring!1:10:00 - Work behind Alex Hormozi1:14:24 - Leila Hormozi's A+ Onboarding Experience1:16:44 - 12 month Vision for Alex Hormozi's Content1:23:30 - How to get your dream job?1:27:27 - Outro? Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary? Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/ABOUT THE PODCAST:Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.? Upcoming Interviews Target List:? Tim Ferriss' research assistant? GaryVee's DRock? Patrick Bet David's Content Strategist? Jaime the producer of the Joe Rogan Experience? The Content Strategist for MrBeast? Alex Banayan Author of "The Third Door"? Ryan Holiday who apprenticed under Robert Greene?  If you're hyped about that list you should subscribe: https://www.youtube.com/channel/UCEfQeaiXKSSONQXqhyMWtig
Released:
Aug 24, 2022
Format:
Podcast episode

Titles in the series (43)

Backstage Careers is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest entrepreneurs and creators out there.My goal with the podcast is to show you what it's like working with these influential people, and how you can land a job working for someone you look up to.