⏱ Time stamps for the episode below ?In this episode I talk with Brian Moncada, the man behind some of the biggest YouTube Ads in the info business space who's spent over $40,000,000 on Ads over the course of his career as a marketer. The crazy part is that only 4 years ago, Brian was still a door to door salesman who was struggling to make ends meet. But then he decided that he needed to go work for a mentor; Someone who had already built a successful business and could teach him to do the same.When he read the book Millionaire Success Habits, he knew that the author, Dean Graziosi was the mentor he was looking for.So he cold emailed Dean, quit his job and packed all of his belongings to drive from California to Phoenix Arizona for an interview with Dean. He got the job on the spot, and the rest is history!In this episode we cover how Brian became one of the best in the YouTube Ads business, we talk about what it was like to manage a $30,000/day ad budget for Dean Graziosi, and how he’s built a successful YouTube ads agency with clients like Jordan Belfort, Frank Kern and Sam Ovens.SHOW NOTES: 0:00 Who is Brian Moncada?0:44 How Brian got a job with Dean Graziosi2:36 The best way to get a mentor4:33 Working for a mentor VS starting your own business7:58 Brian’s cold email to Dean11:00 Mindset to crush the job interview12:45 Job interview with Dean Graziosi13:27 Brian’s first weeks on the job17:02 What did Dean’s team look like18:08 What was Brian working on with Dean18:53 How did Brian learn Youtube ads from scratch21:05 Valuable lessons from Tommie Powers 22:48 Why Dean filmed 123 YouTube Ads for 1 book26:00 The most successful ad they ran28:43 Why advertise a book with YouTube ads33:09 Day in the life of working for Dean 37:04 The process of optimizing YouTube ads42:25 Working with Tony Robbins for Mastermind.com44:00 The launch of Mastermind.com45:41 Why Brian left Dean47:55 Biggest lessons learned from Dean Graziosi51:53 Brian’s plan after quitting his job54:00 Starting Adspend.com57:44 The Adspend.com business model1:00:24 Future plans for Adspend.com1:01:49 What businesses should be running YouTube ads1:05:09 YouTube Ads 101 - How to get started1:06:56 The ideal structure of a YouTube ad1:10:07 Key elements to improve the conversion rate of a YouTube ad1:11:21 Free script template1:12:04 Current YouTube ads trends1:16:17 TikTok & Facebook Ads VS Youtube Ads1:18:02 Outro? Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary? Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/ABOUT THE PODCAST:Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.? Upcoming Interviews Target List:? Tim Ferriss' research assistant? GaryVee's DRock? Patrick Bet David's Content Strategist? Jaime the producer of the Joe Rogan Experience? The Content Strategist for MrBeast? Alex Banayan Author of "The Third Door"? Ryan Holiday who apprenticed under Robert Greene?  If you're hyped about that list you should subscribe: https://www.youtube.com/channel/UCEfQeaiXKSSONQXqhyMWtig