Why Dave Decided to talk to Mike: Mike Schmidt is the CEO and Founder of a digital marketing agency based in Tucson, Arizona. Tired of competing with other less experienced companies he decided he had to find a way to get to the customer before they did. He found his secret and shares it on this podcast. Due to his success he now teaches and trains others how to do the same and build their local agency as well as being able to do it from a distance. He details the numbers and stats he is getting and how you can do the same for your business. Tips and Tricks for You and Your Business: Understanding the value of your company (3:35) Investing in awareness strategies (7:12) Getting leads (10:10) Reputation Management (12:09) Quotable Moments: "At the end of the day, you have to have a strong reputation, otherwise you risk losing out on the effectiveness of the advertisement and give the competitor opportunities." "One of the most effective strategies we have had for getting in front of local business is doing JB opportunities with local chambers of commerce and help them with their own reputation." Other Tidbits: Helping the average consumer be able to leave reviews in a more simple fashion. Reputation building through client knowledge and introducing marketing strategies for people and businesses. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back Speaker 2:       00:18         you guys are in for a treat today. I want to reduce your dear friend of mine, Mike Schmidt. Mike, Welcome to the show. Speaker 3:       00:24         Hey, thanks so much, Dave. I appreciate being here. Speaker 2:       00:26         So Mike's been super patient with me. I've been begging and begging him to get on this podcast and then he finally says yes and then I've canceled on him twice. So thank you very, very much for being so flexible with me. I appreciate it, Mike. Speaker 3:       00:38         Hey, no problem. Speaker 2:       00:42         Well, for those you guys don't know Mike, this is a guy who's been crushing it. He's got his own marketing agency down in Tucson. He's been doing just amazing work inside of that industry, but the coolest thing for me is here's a guy who is on top of his game and yet at the same time understands there's always more to learn and so for the last three years he's been a part of Russell's inner circle, been implementing things really in the last, uh, year or so, and I love just the results that you've been getting. That's kind of one of things I want to talk about. At the same time, I really want to kind of explore how you are going from this local business guy to becoming this expert because I know that's for a lot of our, a lot of the people we talked to, Mike, that's one of the things that they're trying to do. They're trying to get to that next level and you've done it. So if you don't mind kind of let's dive right into this thing and find out how you did it and what tips and tricks you might have for those who are wanting to follow in your Speaker 3:       01:30         steps. It's been an interesting journey for me too because I started my business back in 2000 youtube, facebook and all this stuff and so I've seen a lot of things changed, but one thing that's remained constant is that local local business, right? Like you know, our agency builds websites and digital marketing for the local business owner. It's the person who has clients locally and is looking to track leads and opportunities for themselves. And it's been interesting as we've kind of got into the clickfunnels world and like as you mentioned, we've spent a lot of really smart peo