Suzanne Shaw is Director of Communications at the Union of Concerned Scientists (https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ) and has over three decades of expertise in nonprofit and private sector marketing and communications.
She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource.