Sign-up for The Technopath Way Weekly Newsletter here: technopath.ac-page.com/the-technopath-way-sign-upThis week on The Technopath Way, Sarah is mixing it up with a discussion on the book "Different" by Harvard Business School Professor Youngme Moon.Professor Moon talks about the increasingly small differences between competitors in different niches throughout her book. Sarah and Technopath's Strategic Assistant, Allyson, discuss how the points Professor Moon makes in her book might apply to nonprofits, especially as it pertains to their marketing or outreach efforts.Take-aways:- It can be hard to avoid comparison and 'shiny-object syndrome' when you start looking around at other organizations in your space. Take inspiration from them, but realize you should be striving to be radically different to serve the largest amounts of people possible.- Sometimes internal processes are the best ways to set yourself apart in your field. Are you living out your stated values within your organization?- Try making connections with other nonprofits, businesses or organizations that might not be an intuitive fit for your nonprofit. It might surprise you how much extra engagement you get from people who haven't happened into your orbit before.Curious about the music video idea Sarah mentions in this episode? Check it out for yourself - https://www.youtube.com/watch?v=jij22c6DYCc