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Mary Shelman - Value Added Food Labels: Marketing Hoax or a Path to a Better Food System?

Mary Shelman - Value Added Food Labels: Marketing Hoax or a Path to a Better Food System?

FromAgriculture Adapts by ClimateAi


Mary Shelman - Value Added Food Labels: Marketing Hoax or a Path to a Better Food System?

FromAgriculture Adapts by ClimateAi

ratings:
Length:
49 minutes
Released:
Jun 25, 2020
Format:
Podcast episode

Description

Nowadays, grocery store items are stocked full of labels: pasture raised, cage free, non-gmo, sustainable, the list goes on. But if the health and environmental problems these labels seek to address were legitimate, why wouldn't they be made mandatory? Are they just a marketing hoax or a path to a safer, healthier, more environmentally friendly food system?  We sit down with agri-business expert Mary Shelman to deconstruct these questions and more. Mary is an internationally recognized thought leader, author, and speaker on global agribusiness, AgTech, and food system trends. She is the former Director of Harvard Business School’s Agribusiness Program and has worked closely with startups, Fortune 500 companies, governments, and the FAO. She is the author of 70+ case studies on the world’s top agri-food businesses.
Released:
Jun 25, 2020
Format:
Podcast episode

Titles in the series (36)

Every week we speak with industry leading executives, farmers, and academics to get a 360 view of how the agriculture sector is innovating to stay ahead of a changing climate. We belong to a small team of climate and ag entrepreneurs trying to make farming more resilient, profitable, and equitable as we transition to a new age of agriculture. This podcast is our journey as we explore the hurdles and opportunities that lie ahead for the industry that feeds the world. To learn more, visit us at www.Climate.Ai