Cannon Michael is a 6th Generation farmer, touting a farming  lineage of over 160 years in California. He is the current president of Bowles Farming Company and has become something of a voice for farmers in our consumer driven world, explaining to end-customers what their preferences truly mean at the farm level: sustainability, regenerative agriculture, and organic. "Sustainability is ingrained in the DNA of every successful farmer. If it wasn't, they'd go out of business" In this episode of Agriculture Adapts:  - Regenerative and organic agriculture: realities, myths, challenges, and opportunities - What a 160 year legacy has to say about climate change's impact on agriculture - Regenerative agriculture is not one size fits all - Health impacts of organic vs conventional agriculture from the perspective of someone who grows your food    Links: Bowles Farming Company Pima Cotton - 100% traceable cotton sourced from Bowles