Join us in this episode as Amy Williams, who has three decades of clothing industry experience and currently serving as the CEO of Citizens of Humanity, shares insights into the transformative journey toward regenerative cotton. Amy delves into the organization's commitment to sustainability, emphasizing their shift towards regeneratively grown cotton after recognizing the critical role of raw materials in the sustainability conversation. Amy sheds light on Citizens of Humanity's aspiration to revolutionize the apparel and fashion industry by advocating for regenerative cotton sourcing. Their goal is to have 50% of the cotton acres in the U.S. verified as regenerative by 2030. The surge in market demand for regenerative agriculture has prompted the Citizens of Humanity Group and its family of brands, Citizens of Humanity, AGOLDE, and GOLDSIGN, to partner with Advancing Eco Agriculture to supply regeneratively grown cotton.  This collaboration aims to increase awareness about the many benefits of regenerative agriculture, fostering a positive impact for farmers, brands, and consumers alike. The initiative will leverage AEA’s leading practices, products, and services to support farmers in the program to grow regenerative cotton and reap the benefits of healthier soils with year-after-year improvements. In this episode, John and Amy discuss: How food and clothing industries can work in parallel to promote regenerative and organic agriculture How CoH works directly with farmers to source regeneratively grown cotton in the U.S. Regenerative cotton as a widescale movement within the clothing industry Partnering with AEA to help farmers transition to regenerative practices Recycled vs new fiber development The important role that mills play in the industry and adoption of trends Additional Resources To learn more about the partnership, please visit: https://land.advancingecoag.com/integrity-grown About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA’s science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA’s regenerative programs and products: https://www.advancingecoag.com ~  VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk