What has the power to transport us through space and time with nothing more than a single sniff? The nose! In Ep. 95 we discuss the ways in which COVID-19 and technological innovations have changed our thinking on smelling. We’ll also explore the nose’s ability to dramatically enhance a whole spectrum of experiences, from our own memory to a glass of wine.Helping us sniff out the truth are Harold McGee, a food science expert and the James Beard Award-winning author of multiple books including Nose Dive; and Dr. Hoby Wedler, an entrepreneur, scientist, and activist.