Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there’s no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.