I always love to sit down with a fellow female entrepreneur, plus I count today’s guest a friend too, which is always fun. Her name is Jenny Thompson and her talents include natural health advocate, fearless business strategist, and expert marketer, among others.



She took a leap and started a new technology called SafetyPIN. Like a TSA pre-check for the web, SafetyPIN is a way to ensure the person on the other end of a digital transaction is trustworthy and reliable. As you can imagine there’s a great need for this in today’s world when we are often trusting strangers through the use of services like AirBnB, Uber, Lyft, Care.com (and the list goes on).



With SafetyPIN holders currently in 39 states, Jenny is working to build awareness and make “Do you have a SafetyPIN?” part of every conversation in the sharing economy.



Episode Highlights on SafetyPIN



Jenny’s amazing story of personal reinvention as a businesswoman and entrepreneurThe dog-sitting transaction gone bad that gave her the idea for SafetyPIN in the first placeThe shocking reasons a traditional background check isn’t all it’s cracked up to be (you’ll never think of one the same way again)How Jenny teamed up with financial experts, forensic psychologists, and criminal investigators to design a better safety checkWays to use SafetyPIN in your own home, and safe practices when interacting onlineJenny’s advice to other entrepreneurs thinking about taking the leapAnd more!



Resources We Mention



GetaSafetyPin.com



More From Wellness Mama



517: Jimmy Rex on Putting a Stop to Sex Trafficking & What to Watch For119: Cyber Security Tips to Keep Your Family Safer Online85: How to Raise an Entrepreneur: Nurturing Risk Takers, Problem Solvers, & Change MakersWhy I Don’t Post About My Kids OnlineOverprotected Childhood: How Keeping Kids Safe is Actually Harming Them



Did you enjoy this episode? What other questions do you have about online safety? Please drop a comment below or leave a review on iTunes to let us know. We value knowing what you think and this helps other moms find the podcast as well.



Read Transcript


Child: Welcome to my Mommy’s podcast.
This episode is sponsored by Kasandrinos Olive Oil. I love family owned companies with a mission and that are dedicated to making the highest quality products and supporting sustainable agriculture and this olive oil fits the bill. Founded by an active duty marine, Tony Kasandrinos, and his sister whose family is from Greece, this company is dedicated to the absolutely highest quality olive oil with the most amazing flavor. With all the controversy over some olive oils being adulterated and diluted, they go above and beyond to test for purity. In fact, all of their olive oil has 3 independent chemical analysis tests done by 3rd party labs. Two are conducted in