24 min listen
The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
FromB2B Growth
ratings:
Length:
37 minutes
Released:
Jul 1, 2022
Format:
Podcast episode
Description
In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.
What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content
Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
LinkedIn: https://www.linkedin.com/in/johnmbusby/
Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
Twitter: https://twitter.com/HighEQMarketer
LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
Instagram: https://www.instagram.com/higheqmarketer/
Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
Twitter: https://twitter.com/CenterfieldHq
LinkedIn: https://www.linkedin.com/company/centerfield-media
Instagram: https://www.instagram.com/centerfieldhq/
The High EQ Marketer website:
Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/
What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content
Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
LinkedIn: https://www.linkedin.com/in/johnmbusby/
Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
Twitter: https://twitter.com/HighEQMarketer
LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
Instagram: https://www.instagram.com/higheqmarketer/
Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
Twitter: https://twitter.com/CenterfieldHq
LinkedIn: https://www.linkedin.com/company/centerfield-media
Instagram: https://www.instagram.com/centerfieldhq/
The High EQ Marketer website:
Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/
Released:
Jul 1, 2022
Format:
Podcast episode
Titles in the series (100)
#DemandGen 2: Stop Romanticizing Marketing: Find the Goal, Measure Results w/ Michael Wilk: In the 2nd episode of the #DemandGen series, speaks with at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more... by B2B Growth