Adam and Zach once again discuss the power of TikTok as an engine for both drinks discovery and the creation of new drinks personalities. They explore why drinks trends on TikTok have evolved rapidly over the last year, how the platform seems to be creating new influencers, not just bolstering existing social media stars, and why the spirits side is far more developed than beer or wine. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.