Adam, Erica, and Zach discuss the culture of cocktails on the popular social media app TikTok, including how it's powerful algorithm is great at capturing attention, how it's bringing flair bartending back and why brands are more and more looking to sponsor content on the platform. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.