Celebrities have always been a part of the alcohol industry, but recently, certain celebs have gone beyond endorsements to launch brands and offer creative input on production, not just marketing. Adam and Zach discuss whether you should take these drinks seriously, why the trend is suddenly exploding, and how to identify which celebrity spirits are actually worth buying. For more on the subject, read Tim McKirdy's recent piece on VinePair. Please remember to like, subscribe to, rate, and review VinePair wherever you get your podcasts, and please send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks so much for listening, and cheers! See acast.com/privacy for privacy and opt-out information.