Adam speaks with Miranda DIckson, Global Brand Director for Absolut Elyx, about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.