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    Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

    Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    18 minutes
    Released:
    Jul 21, 2021
    Format:
    Podcast episode

    Description

    Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand marketing challenges. Show NotesConnect With:Jennifer Davis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jul 21, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.