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The Shopping Revolution with Wharton Prof Barbara Kahn

The Shopping Revolution with Wharton Prof Barbara Kahn

FromWharton Business Daily


The Shopping Revolution with Wharton Prof Barbara Kahn

FromWharton Business Daily

ratings:
Length:
23 minutes
Released:
Jun 12, 2018
Format:
Podcast episode

Description

Wharton Professor of Marketing Barbara Kahn has a new book "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption," released today! Co-Host Americus Reed discusses the research and takeaways of The Shopping Revolution with Barbara on Marketing Matters.Buy the Book: https://www.amazon.com/Shopping-Revolution-Successful-Retailers-Disruption-ebook/dp/B07BHTJN7G See acast.com/privacy for privacy and opt-out information.
Released:
Jun 12, 2018
Format:
Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.