29 min listen
Marketing Matters: Customer Centricity Special Part II
Marketing Matters: Customer Centricity Special Part II
ratings:
Length:
52 minutes
Released:
Nov 9, 2018
Format:
Podcast episode
Description
Business Radio Special: Special hosts Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director and Co-Founder of Wharton Interactive, lead a discussion around their new book "The Customer Centricity Playbook" now available on Amazon or Wharton Digital Press. This hour they speak with Royce Cohen, Senior Manager of Business Development and Analytics for the LA Dodgers baseball team, featured in The Customer Centricity Playbook for his work expanding the Dodgers brand beyond the traditional value sources for a sports franchise.Book: https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy-ebook/dp/B07GX87GVX See acast.com/privacy for privacy and opt-out information.
Released:
Nov 9, 2018
Format:
Podcast episode
Titles in the series (100)
Drone Medical Product Delivery with Zipline with Keenan Wyrobek: Keenan Wyrobek, Co-Founder and CTO at Zipline, jo… by Wharton Business Daily