The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.Article available at:
How to find the best marketplace growth strategies, Juho MakkonenSources and further reading: 

A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz 

Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy 

How Not to Die, Paul Graham 

Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy 

Network Effects Aren’t Enough, Harvard Business Review 

Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares 

The Bullseye Framework for Getting Traction, ishanmishra.in 

The 19 Channels You Can Use to Get Traction, Gabriel Weinberg 

8 strategic hacks for building marketplace liquidity, William Hsu 

The Beginner's Guide to SEO, Moz 

How to Create a Successful E-commerce Store, Neil Patel 

How to turn your marketplace into a community, Marketplace Academy 

Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne 

Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan
You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!