It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:
How to build trust in your marketplace, Christóbal GraciaSources and further reading: 

Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy 

How to turn your marketplace into a community, Marketplace Academy 

A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz 

Entering the Trust Age, BlaBlaCar 
Video: Trust between strangers on the Web: How can we enable it?, Ouishare 

Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch 

Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser 

Network Effects Aren’t Enough, Harvard Business Review 

9 Reasons Why You Shouldn’t Trust Online Reviews, Time 

Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks 

How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer 

Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again 

Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan 

On Safety: A Word From Airbnb, TechCrunch
Find more about building marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!