The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.Article available at:
11 marketplace metrics you should be tracking to measure your success, Juho MakkonenSources and further reading: 

Ramen Profitable, Paul Graham 

Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover 

How to design the booking flow of your service marketplace, Marketplace Academy 

Metrics For Marketplaces, Sangeet Paul Choudary 

Net promoter score, Wikipedia 

The One Number You Need to Grow, Harvard Business Review 

The Sean Ellis Test, Johan Steenkamp 

How to find product/market fit, cobloom 

A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz 

Vanity Metrics vs. Actionable Metrics, Eric Ries
Analytics and tracking tools mentioned in the chapter: 

Marketplace KPI Spreadsheet, by Version One Ventures 


Marketplace KPI Spreadsheet by daphni 

KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan 

Keen.io 

Plotly 

mixpanel 

UserReport 

UserVoice 

Qualaroo 
SurveyMonkey
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