It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.Article available at:
How to launch your marketplace, Christóbal GraciaSources and further reading: 

How To Structure A Marketplace, TechCrunch 

The concierge marketplace model, Marketplace Academy 

How to promote your online marketplace with email marketing, Marketplace Academy 

7 proven strategies for launching a marketplace, Aaron Epstein 

Should Your Company Blog?, Jay Acunzo 

The Beginner's Guide to SEO, Moz 

The SEO's Guide to Content Marketing, Moz 

Don’t Launch, Eric Ries 

Network Effects Aren’t Enough, Harvard Business Review 

How to Launch Your Digital Platform, Harvard Business Review 

How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups 

The Product Hunt Handbook, Justin Jackson Video: 

Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global
Learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!