Josef Marc is an author, entrepreneur, and CEO of Publica developing in the publishing world via blockchain. Publishing companies are some of the most inefficient businesses around today. Josef not only has cultivated a strategy to work around many of the hang-ups created by working with publishers, but has re-imagined the process altogether. We have reached an era where people no longer care who the publisher is. Buyers can do their own research, read reviews and decide if they want to buy. How does blockchain technology help with this process? During an author’s campaign period, excitement can be generated through blockchain. Searching the content of books is easier through blockchain and there is a deeper sense of engagement throughout the community. Blockchain developments not only supply a platform for an author to get their name out, but it also creates a unique vehicle for payment. Josef also explains how blockchain can help with the re-sale of books and track when, what and who is buying a book or product. For years Amazon has had a monopoly on book sales. Amazon relies on customer reviews to promote books and get others to buy. There is one small problem with this process – it is almost impossible to track the legitimacy of these customer reviews. How are reviews more accountable through blockchain? Everything is tracked and users have “tokenized” accountability.