Lauren Maffeo is an award-winning writer and designer whose first book, "Designing Data Governance from the Ground Up," is in beta and debuted at #1 in the publisher's catalog. Top 3 Value Bombs: 1. Be honest about what the book is and how you want it to be received. That involves being honest about the fact that your book isn't for everyone. It allows you to define your audience and what you want them to gain from the book. 2. You can't do the fun stuff in tech without data and without good quality data. That really is the backbone of every strong company today. 3. It's very different to write a book with a consistent narrative that flows between chapters and each chapter builds upon each other. Visit and get Lauren’s book - Designing Data Governance from the Ground Up Sponsors: FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!