40 min listen
#089: Bringing Statistics to Digital Analytics Data with Matt Policastro
#089: Bringing Statistics to Digital Analytics Data with Matt Policastro
ratings:
Length:
58 minutes
Released:
May 22, 2018
Format:
Podcast episode
Description
Regression. Correlation. Normality. t-tests. Falsities of both the positive and negative varieties. How do these terms and techniques play nicely with digital analytics data? Are they the schoolyard bullies wielded by data scientists, destined to simply run by and kick sand in the faces of our sessions, conversion rates, and revenues per visit? Or, are they actually kind-hearted upperclassmen who are ready and willing to let us into their world? That's the topic of this show (albeit without the awkward and forced metaphors). Matt Policastro from Clearhead joined the gang to talk -- in as practical terms as possible -- about bridging the gap between traditional digital analytics data and the wonderful world of statistics. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
May 22, 2018
Format:
Podcast episode
Titles in the series (100)
#002: What is a Dashboard?: Episode 002 finds Michael, Tim and Jim tackling one of the most important, powerful and sometimes frustrating deliverables to any business analyst: the dashboard. What exactly is a dashboard? What are they for? What should they accomplish? Why can't... by The Analytics Power Hour