It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.
 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? 
 
In other fun news, Ralph and Kasim are both speaking at https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld) in May! Get your tickets TODAY!
 
Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).
 
IN THIS EPISODE YOU’LL LEARN:
How long it will take your business to get CAPI Gateway up and running smoothly 
What this next round of privacy changes could mean for your business 
What you need to know about event match quality and first party data layering
How to use Meta’s Conversion Lift and why it’s so valuable

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022)
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