21 min listen
How Narrative, Category, & Community Work Together to Create a Brand Flywheel
FromB2B Growth
ratings:
Length:
40 minutes
Released:
Jul 30, 2021
Format:
Podcast episode
Description
In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
Released:
Jul 30, 2021
Format:
Podcast episode
Titles in the series (100)
1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth