In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about the reasons so many brands are investing in podcasting right now. If you like this episode, you'll probably also love: Podcasting for Business: A 26-Step Process ...and: Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.