In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.