In this episode of the #BehindTheCurtain Series, James & Logan share how we're changing up our messaging around the launch of James' new book for better results, including: 1) Emailing our database about punching a raccoon 2) Texting a few hundred people for referrals 3) Making a specific ask to recommend the book to 3 friends Want to get your copy of Content-Based Networking? (It's only $0.99 this week!) It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.