In this episode of the #BehindTheCurtain Series, James & Logan talk about how we're activating 5 personal brands on our team to establish our new evangelist program. We go deep on the 10 steps we've identified to kick-off & execute this program: Identify Your Evangelists Determine Your Evangelist's Points-of-View Identify Pillar Content Map Out Your Content Themes Determine Your Content Focus Ratio Identify Your Primary Content Types Establish Your Editorial Calendar Set a Frequency Goal Find Tools to Make You More Efficient Determine Time Commitment (& Empower Your Team to Maximize That Time) If you like this episode, you'll probably also love: You’re Not a Thought Leader Unless You Take a Stand with James Carbary and Logan Lyles 3 Benefits to Content Creation “Batching” with Joe Sullivan Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.