17 min listen
#CategoryCreation 22: Why Category Creators Need to Create Contrast w/ Brad Zomick
FromB2B Growth
ratings:
Length:
28 minutes
Released:
Jun 3, 2020
Format:
Podcast episode
Description
In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed. Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.
Released:
Jun 3, 2020
Format:
Podcast episode
Titles in the series (100)
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