21 min listen
#CategoryCreation 21: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse
FromB2B Growth
#CategoryCreation 21: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse
FromB2B Growth
ratings:
Length:
41 minutes
Released:
May 20, 2020
Format:
Podcast episode
Description
In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
Released:
May 20, 2020
Format:
Podcast episode
Titles in the series (100)
1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth