Bobby Hundreds is a trendsetter, and he believes if you give yourself permission you can be too. As founder of the iconic streetwear brand The Hundreds, he's been at the forefront of design for decades, and in this episode of The Limits he tells Jay how he does it. For Bobby, success is about reframing your perceived weakness as your greatest strength. In the early days of The Hundreds, when Bobby found himself with limited merchandise, he branded it 'exclusive' and suddenly buyers found his designs irresistible. Now he's applying that same mentality to Web 3.0 by expanding the definition of "NFTs."For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.