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Nike's Larry Miller, His Story of Redemption and Building The Jordan Brand

Nike's Larry Miller, His Story of Redemption and Building The Jordan Brand

FromThe Limits with Jay Williams


Nike's Larry Miller, His Story of Redemption and Building The Jordan Brand

FromThe Limits with Jay Williams

ratings:
Length:
24 minutes
Released:
Feb 1, 2022
Format:
Podcast episode

Description

Larry Miller has been a top executive in sports and athletic wear for decades. As the Chairman of Nike's Jordan Brand, he's in charge of a multibillion-dollar global apparel juggernaut. But as a teenager growing up in West Philadelphia, he made a violent mistake that haunted him for decades: he murdered an 18-year-old man, Edward David White. Later in life, as he ascended the corporate ladder, Miller kept his past a secret, afraid that it would jeopardize his career. In this episode of The Limits, Miller tells Jay Williams why he couldn't keep his secret any longer, and how he took Michael Jordan's ideas and turned them into one of the most successful athlete-driven brands in the world. Plus — what he says about the possibility of Nike collaborating with Kanye West.Larry Miller's new book is called Jump: My Secret Journey from the Streets to the Boardroom.For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.
Released:
Feb 1, 2022
Format:
Podcast episode

Titles in the series (52)

Today, the art of celebrity doesn't look like it used to. Now, it's all about betting on yourself and expanding your personal brand—sometimes even beyond your comfort zone. Few understand the art of rebounding your life better than Williams, now an author, entrepreneur and ESPN host. Each week, he'll go deep with heavy-hitters from the worlds of sports, entertainment, and pop culture to understand the principles of faith, vision, and grit they live by in order to see past doubt and build their empires. From rappers-to-moguls, to talk show hosts-turned-CEOs, you'll learn the ways that successful people define, push, and conquer their limits.