"Be bold, tenacious, and resilient." Ashley Nickelson had no idea that her parent's childhood mantra would eventually take form as an edible snack. But when Ashley's parents' lives were tragically struck by a rare form of cancer, she found solace and purpose in making nutritious snacks to nourish them. The idea snowballed into a full-blown movement: BTR Nation. The protein bar that's actually good for you. 
If you've been itching to bring your business idea to life but have no idea where to start, Ashley's story is all you need to dust off your business plan and get out of your own way. Or, if you're simply looking to uplevel your nutritional knowledge and have your snack cabinet on fleek for the year ahead, tune in. 
We also talk about:
The facts on sugar 
The story of BTR 
Advice for budding entrepreneurs 
Moving from comparison to motivation 
The superstar ingredients that make BTR different
Building community and connection in a brand 
Resources:
 Website: https://www.eatbtrbar.com/ (eatbtrbar.com)
 Instagram: https://z-p42.www.instagram.com/btr.nation/?hl=en (@btr.nation)
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http://almost30.com/membership (almost30.com/membership)
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