The customer experience starts at the forecourt and extends to the inside of the store. Add a local and community focus to the mix and retailers can create a winning offer. Related Links: Cenex Cenex LIFT Initiative Hosted by: Jeff Lenard About our guest: Akhtar Hussain, Director of Refined Fuels Marketing, Cenex Akhtar Hussain is the director of refined fuels marketing at CHS, where he is responsible for Cenex brand marketing, retail development and retail imaging and equipment for Cenex, which has more than 1,500 convenience store locations across 19 states. In his more than 10 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing. A Minnesota native, he received his degree in marketing from Metropolitan State University. Kyle Knutson, CEO of Synergy Cooperative Kyle Knutson is CEO of Synergy Cooperative, a locally customer-owned cooperative located in Northwest Wisconsin. Kyle and his team run the local Cenex-branded location in Cumberland, Wisconsin.