A known brand creates awareness that attracts customers to your forecourt, entices them to shop your store and establishes it as a community gathering spot—especially in small towns. Related Links: Cenex Cenex LIFT Initiative NACS Magazine: "Face LIFT" Hosted by: Jeff Lenard About our Guest: Akhtar Hussain, Director of Refined Fuels Marketing, CENEX Akhtar Hussain is the director of refined fuels marketing at CHS, where he is responsible for Cenex brand marketing, retail development and retail imaging and equipment for Cenex, which has more than 1,500 convenience store locations across 19 states. In his more than 10 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing. A Minnesota native, he received his degree in marketing from Metropolitan State University.