What makes one fuel retailer more efficient than others? An analysis of the top brands reveals what the winning brands have in common—and where they differ. With special guests: Brian Norris, Executive Director of Retail Fuels, OPIS and Keith Reid, Editorial Director, Fuels Market News Hosted by: Jeff Lenard  About our Guests: Brian Norris, Executive Director of Retail Fuels, OPIS Brian joined OPIS in 2005, working in a variety of sales and marketing roles before joining the OPIS Retail division. Over the last 12 years, Brian focus has been ensuring the accuracy and integrity of OPIS retail pricing, margin, market share, and volume data and helping develop the suite of OPIS Retail analytics products. He graduated from Washington College with a degree in business management. Keith Reid, Editorial Director, Fuels Market News Keith has covered the fuels retailing industry for more than 20 years. In 2013, he helped found FMN Media LLC, a multifaceted digital and print media company that focuses on the needs of petroleum marketers, retailers and commercial fuel buyers. The company was acquired by NACS in 2020.