Consumers are interested in a sense of fulfillment when they shop their local convenience store, whether through innovative products, store cleanliness or friendly interactions with employees. In this episode, we’re talking about how retailers can meet and exceed customer needs by incorporating modern store design. Related Links: Cenex LIFT Initiative Cenex Home Page Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Carolyn Schnare, Director Strategic Initiatives, NACS About our Guest: Akhtar Hussain, Director of Refined Fuels Marketing, CHS Akhtar Hussain is the director of refined fuels marketing at CHS, where he is responsible for Cenex brand marketing, retail development and retail imaging and equipment for Cenex, which has more than 1,500 convenience store locations across 19 states. In his more than 10 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing. A Minnesota native, he received his degree in marketing from Metropolitan State University.