In Episode #178 we hear from Harvard trained Psychologist Dr Melanie Joy on food ideology and speciesism. This is a condensed throwback of a previous episode we recorded together.Key things covered in this episode:- What lead Melanie to studying psychology and veganism- Learning how to communicate the vegan message- Cognitive dissonance and why people may react negatively to the vegan message- What is carnism and the system that disconnects us from our food- The difficulty of communicating the vegan message- Vegan allies and using psychology to open the conversation to non-vegans- The potential harm of using comparisons of slavery, the holocaust & rape- How to approach people in a way that they will be receptive to the message- Vegans using shaming techniques is demotivating- Moral superiority in vegans and privilege- Trauma narratives and toxic moral perfectionism- Finding a healthy process of communicating- Focusing on feeding compassion- The rapid growth of the vegan movementResources:The 3 minute video on Carnism created by Melanie and her team Beyond Carnism that I referred to in this conversationConnect with Melanie on Instagram @beyondcarnismCarnism.org websiteMelanie's Book Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, 10th Anniversary EditionThe Vegan Matrix - another book written by Melanie exploring what she believes is a serious problem with the vegan movement: unexamined privilege.Melanie's 2015 TedX Talk Toward Rational, Authentic Food ChoicesWant to support the show?If you are enjoying the Plant Proof podcast a great way to support the show is by leaving a review on the Apple podcast app. It only takes a few minutes and helps more people find the episodes.It's also helpful to subscribe on Apple Podcast app and/or follow on the Spotify Podcast app.Simon Hill, Nutritionist, Sports PhysiotherapistCreator of Plantproof.com and host of the Plant Proof PodcastAuthor of The Proof is in the PlantsConnect with me on Instagram and TwitterDownload my FREE two week meal planDownload my FREE blood test and supplement guides here